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alluring

/əˈlʊərɪŋ/

Strongly attractive, tempting, or captivating

From O.French, from Anglo-French; ultimately from a Frankish/Germanic falconry term allure (To attract).

adjective
allure
Old French
AI-inferred
aleurer, alurer
To attract or captivate; literally associated with bringing a trained falcon back to its lure.
Middle English
AI-inferred
aluren
To tempt, entice, or attract; borrowed through Anglo-French.
Modern English
AI-inferred
allure + -ing → alluring
A present-participle adjective meaning appealing to desire or fascination.
Modern English
alluring
“

Picture a medieval falconer swinging a bunch of feathers on a cord, making it look like a small bird so a hunting hawk will return. That object was a lure, from a Frankish or other Germanic word connected with calling, and Old French turned it into aleurer—“to attract” or even “to train a falcon.” English borrowed the verb through Anglo-French around 1400, then built alluring in the 1570s: something so appealing that it seems to tug on your desires like that feathered decoy tugged on a hawk. There is a competing Old French path involving allure, “gait” or “way of walking,” so the word may carry a faint image of an attractive manner as well as a literal lure. Either way, alluring is what happens when attraction grows a hook.

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