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tawdry

/ˈtɔːdɹi/

Cheaply showy; gaudy imitation

From O.English / medieval Christian name audrey (‘noble might’).

adjective
noun
audrey
Proto-Germanic
*thruthitho-
‘strength, might’; source of the saint’s original name element
Old English
Æðelðryð
Saint Etheldreda’s name, literally ‘noble might’
Latinized form
Etheldreda
Medieval learned spelling of the saint’s name
Middle English
Audrey
Popular form of the saint’s name; linked to the Ely fair and its trinkets
Late Middle English
St. Audrey's lace
Necklaces or ribbons sold at the Ely fair
Middle English
tawdry lace
Misdivided form with the -t- attached from Saint
Early Modern English
tawdry
By the 1670s, a cheap, showy imitation
Modern English
tawdry

Ely had a good racket going in the 1500s: pilgrims came for St. Audrey’s fair, and along with devotion they bought little neck ribbons and trinkets. Those ribbons were called St. Audrey’s lace, but English speakers later sliced the phrase in the wrong place, and out popped tawdry lace. That innocent typo of the ear did the whole semantic job — first a necklace, then cheap finery, then anything that looks rich from across the room and falls apart when you get close. It helps that the saint herself was remembered for renouncing vanity after, as Bede tells it, a neck tumor became a kind of moral sermon. So tawdry is basically a souvenir from a medieval fair, with a saint, a misheard phrase, and a whiff of self-deception all packed into one word.

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